Learn the difference between SEM and SEO in digital marketing

  What is Digital Marketing  Digital marketing is the way businesses promote their products or services using the internet. Instead of advertising only through TV, radio, or newspapers, companies now use online platforms like Google, social media, websites, emails, and mobile apps to reach people.   Definition of SEM & SEO SEM : SEM is a paid marketing strategy where businesses show ads on search engines (like Google) and pay when users click. SEO : SEO is the process of improving a website so that it appears higher in free/organic search results on search engines.